Email and Mailers

Developed targeted emails and mailers to effectively communicate the TOMS brand message, showcasing products and encouraging customer engagement.

Brooklyn Retail Store Mural and Display

Contributed to an eye-catching mural and in-store display for the Brooklyn retail location, creating a visually compelling space that reflects TOMS’ commitment to social impact and community.

Product Description and Naming

Created clear product descriptions and product names, enhancing the brand narrative and connecting with customers on a personal level.

Seasonal Catalog

Compiled a seasonal catalog that highlights TOMS' latest offerings, reiterating the brand’s core values and promoting the connection between products and their positive impact.

Hero Banner, Landing Page, Social Captions

Created hero banners and landing page content, along with social media captions, to drive traffic and interest across digital platforms.

TOMS Giving and Change-Maker Campaign Messaging

Formulated messaging and wrote from case studies for the TOMS giving initiative and change-maker campaign, emphasizing the brand’s mission to promote social change and encourage customer participation.

Retail Assets

Designed retail assets, ensuring that in-store messaging reinforces TOMS’ values and encourages customer advocacy.