TOMS
Brand & Impact Campaigns

For TOMS, I wrote brand, product, and purpose-driven campaign copy across email, direct mail, ecommerce, social, retail, and seasonal catalogs. My work included product naming and descriptions, homepage and landing page copy, the Brooklyn store mural and in-store messaging, and storytelling for TOMS Giving and Change-Maker initiatives—connecting product stories with the brand’s social impact mission across customer touchpoints.