Jouer
Beauty Brand & Packaging

For Jouer, I developed brand and product copy across naming, packaging, ecommerce, advertising, retail, PR, social, and product launches. I created product and collection names, benefit-driven descriptions, website and campaign copy, a brand style guide, and packaging messaging with regulatory and product claims. The work also extended to retail displays, catalogs, press releases, and global localization, including managing agency translations and reviewing French and Spanish copy for brand consistency and accuracy.