Product Naming

Created intriguing product and collection names that spoke to a consumer’s connection with the product, enhancing brand recognition and loyalty.

Product Description

Highlighted key benefits, usage instructions, and unique ingredients that align with the global clean beauty movement.

Web Copy

Wrote website copy that embodied the principles of transparency and inclusivity, designed to engage a global audience.

Style Guide

To ensure brand consistency, I created a brand guide to serve as a blueprint for all marketing materials, fostering a cohesive and recognizable brand presence.

Press Release

Wrote press releases to announce product launches, emphasizing the brand's commitment to clean beauty principles. Included key messaging on sustainability, product innovation, and consumer education, ensuring maximum media coverage and audience reach.

Digital and Print Ads

Created digital and print ads to communicate brand's values and key product offerings. The ads featured impactful visuals and concise messaging that highlighted the benefits of choosing clean beauty.

Hero Banner, Landing Page, Product Launch eBlast, Social Captions

Wrote strategically designed digital elements that increased engagement and drive traffic.

Retail Store Assets (Display, Takeaway)

Produced in-store displays and takeaway materials that reinforced clean beauty message, designed to enhance product visibility and assist consumers with purchasing options.

Packaging Copy and Regulatory Claims

Created all packaging copy. Emphasized clean beauty standards, and claims focused on transparency and ingredient efficacy.

Catalog Spread

Created thoughtfully designed catalog that served as a resource for both consumers and retailers, highlighting the brand's commitment to quality and sustainability.

French and Spanish Translations

Managed agency relationship and edited/approved all incoming translations.