Nina Carnazza
nina.czza@gmail.com | 310-405-2164
linkedin.com/in/ninacarnazza

Strategic copywriter adept at bringing clarity, heart, and creative direction to emerging and established brands. Skilled in turning complex ideas into straightforward messaging that compels action. 

Experience

Contract Copywriter | CLEAResult, June 2025 – November 2025

  • Wrote clear, engaging copy for utility programs across web, email, print, and paid media.

  • Simplified technical energy concepts into actionable, audience-friendly messaging.

  • Collaborated with design and strategy teams to maintain voice and boost engagement.

  • Supported campaign performance with data-driven content revisions and A/B testing.

Contract Senior Copywriter | Halara, September 2024 – January 2025

  • Revised site to clarify About Us, shipping, near-zero inventory, and technical apparel.

  • Created brandbook and updated UVP; ensured consistent tone across all channels.

  • Wrote branded blog content and refined affiliate articles.

  • Named products, fabrics and campaigns aligning copy with launch strategy.


Freelance Senior Copywriter | The Honest Company, July 2024 – November 2024

  • Created SEO-optimized product descriptions, email content, and social media content.

  • Innovated storytelling strategies and messaging for product launches and campaigns.


Senior Copywriter | Kohler Co., April 2022 – February 2024

  • Generated $465,053 from a single email campaign, achieving a 59% YoY increase.

  • Contributed to $1.1M in Cyber Monday sales, marking a 77% YoY growth.

  • Created product descriptions aligned with trends to drive conversions and visibility.

Senior Copywriter | Fabletics, August 2021 – August 2022

  • Maintained voice across web, subscription, community-building emails, and social.

  • Delivered innovative marketing materials for campaigns and product launches with a focus on audience engagement.


Senior Copywriter | Jouer Cosmetics, October 2018 – September 2021

  • Directed creative strategy for digital assets, emails, product naming, and packaging.

  • Increased return rates by 23% and online conversions by 6% through SEO-driven copy.

  • Enhanced average order value by 15% and sales attributed to marketing by 24%.


Contract Senior Copywriter | TOMS, 2018, 2025

  • Created marketing collateral around TOMS’ social impact mission.

  • Developed consistent messaging across press releases, emails, and retail assets.

Contract Senior Copywriter | UCLA, 2018

  • Produced instructional guides, tutorials, and internal marketing materials.

  • Provided strategic advice to enhance information architecture and user experience.


Senior Copywriter & Editor | Milani Cosmetics, April 2015 – July 2017

  • Developed print, web, email, and packaging copy to establish a consistent brand voice.

  • Contributed to a $30M sales increase in one year by optimizing marketing strategies.

  • Supported partnerships with major retailers including Target, Walmart, and CVS.


Technical Writer | The Walt Disney Company, January 2014 – May 2015

  • Developed training materials used by 9,000+ IT employees to gain ServiceNow certification. 

Senior Copywriter | Social Matters Digital Marketing Agency, 2011 – 2015

  • Developed marketing campaigns for a variety of clients, including Red Carpet Manicure, Andy Warhol Beverly Hills Gallery, Dobel Tequila, and US Performing Arts School.

Writer & Editor | SEPHORA, October 2009 – January 2011

  • Created training, video scripts, and website copy for ecom and edu departments.


Fundraising Co-Chair | Hermosa Beach Sister City Association, 2024 – Present

  • Raised record-breaking funds across all U.S. Sister City chapters in 2024 and 2025.

  • Write press releases, grant proposals, and donation letters to secure funding.

  • Coordinate large events with city leaders and community members.

  • Build partnerships with local businesses for catering, sponsorships, and auction items.

Education
UCLA Extension Writers’ Program – Creative Non-Fiction
Broward College – Journalism

Certifications and Tools

Coursera/Google UX Design Certificate (in progress)

Figma UX/UI Tools (beginner – intermediate)


Skills

  • Content Creation

  • Digital Marketing

  • UX Writing

  • AI Integration 

  • Leadership

  • Project Management