Nina Carnazza
310-405-2164 nina.czza@gmail.com
linkedin.com/in/ninacarnazza
Experienced in creative content production and marketing growth for big brands and startups. I specialize in on-brand, SEO-driven copy that grabs attention, creates connection, and inspires action. Skilled in using AI tools and insights to build high-performing content in B2B, B2C, and DTC spaces.
Contract Senior Copywriter | Halara
September 2024 – January 2025
Built a brand guide for teams and partners to ensure consistent messaging.
Led multi-channel campaigns to reinforce brand identity and reach.
Named and explained new models, including demand-based inventory.
Used SEO and AI tools to boost content performance.
Refined AI-generated copy and created prompts to match brand voice.
Freelance Senior Copywriter | The Honest Company
July 2024 – November 2024
Created SEO-optimized product descriptions, social media content, and marketing communications for beauty and baby brands.
Innovated storytelling strategies and messaging for product launches and marketing campaigns.
Senior Copywriter | Kohler Co.
April 2022 – February 2024
Generated $465,053 from a single email campaign, achieving a 59% YoY increase.
Contributed to $1.1M in Cyber Monday sales, marking growth by 77%.
Created engaging product descriptions aligned with trends to drive conversions and search visibility.
Senior Copywriter | Fabletics
August 2021 – August 2022
Maintained brand voice across website, email, social media, and retail channels.
Delivered innovative marketing materials for campaigns and product launches with a focus on audience engagement.
Senior Copywriter | Jouer Cosmetics
October 2018 – September 2021
Directed creative strategy for digital assets, product naming, and packaging.
Increased return rates by 23% and online conversions by 6% through SEO-driven copy.
Enhanced average order value by 15% and sales attributed to marketing by 24%.
Senior Copywriter | TOMS, 2018
Created descriptions and marketing collateral around TOMS’ social impact mission.
Developed consistent messaging across press releases, emails, and retail assets.
Senior Copywriter | UCLA, 2018
Produced instructional guides, tutorials, and internal marketing materials.
Provided strategic advice to enhance information architecture and user experience.
Senior Copywriter & Editor | Milani Cosmetics
April 2015 – July 2017
Developed print, web, and packaging copy while establishing a consistent brand voice.
Contributed to a $30M sales increase in one year by optimizing marketing strategies.
Supported partnerships with major retailers including Target, Walmart, and CVS.
Technical Writer | The Walt Disney Company
January 2014 – May 2015
Developed training materials used by 9,000+ IT employees to pass certification in Disney’s new ServiceNow platform.
Senior Copywriter | Creative and Digital Marketing Agency
2011 – 2015
Developed web, social, global messaging and marketing campaigns for a variety of clients, including Red Carpet Manicure, Andy Warhol Beverly Hills Gallery, Dobel Tequila, US Performing Arts School and more.
Writer | Editor | SEPHORA
October 2009 – January 2011
Created training manuals, video scripts, and website copy for ecom and edu departments.
Skills
Content Creation, Digital Marketing and UX, AI Integration, Leadership, Project Management.
Education
UCLA Extension Writers’ Program – Creative Non-Fiction
Broward College – Journalism