I find what connects brands to their community, and put it into words.

For over 15 years, I’ve written copy and helped shape brand voices across ecommerce, lifecycle marketing, paid media, product launches, packaging, UX, and editorial for Microsoft, INFINITI, O’Neill, The Cheesecake Factory, TOMS, The Honest Company, Fabletics, Halara, and more.

I turn product details, offers, and complex information into copy that gives people a reason to care and act. I’m equally comfortable shaping a brand voice, developing campaigns across channels, writing thousands of product descriptions, or navigating legal and regulatory requirements without letting them get in the way of good copy.

I incorporate SEO, GEO, and AI-assisted workflows to improve research, optimization, and efficiency without sacrificing creativity, accuracy, or brand voice.

I’m picky about language. Every word should earn its place and make the reader feel something that compels them to act.

On my days off, I’m usually gardening, making pottery, baking with my niece, or at the park with Pluto, the cutest (and friendliest!) Chihuahua mix you’ve ever seen.