I help brands sound like themselves. Over 10+ years, I’ve shaped brand voice and written across ecommerce, lifecycle, paid media, product launches, packaging, UX, and content for Microsoft, INFINITI, O’Neill, The Cheesecake Factory, TOMS, The Honest Company, Fabletics, Halara, and more.

I turn product details, offers, and complex information into clear reasons to care and act. I’m equally comfortable defining a voice, building a campaign across channels, writing hundreds of PDPs, or navigating legal and regulatory requirements without letting them take over the copy. I also use SEO, GEO, and AI-assisted workflows where they improve discoverability, efficiency, and output without flattening the brand voice.

I’m picky about language. Every word should earn its place and matter to the person reading it.

On my days off, I’m usually gardening, making pottery, baking with my niece, or at the park with Pluto, the cutest (and friendliest!) Chihuahua/Min Pin you’ve ever seen.