KOHLER
Performance Email & Ecommerce

For KOHLER, I wrote performance-focused ecommerce copy across email, digital advertising, product pages, SEO, Pinterest, and editorial content. One email campaign generated $465K in revenue, up 59% year over year, while Cyber Monday reached $1.1M in sales, a 77% YoY increase. I also developed conversion-focused product descriptions, search-optimized web copy and metadata, targeted ads across the customer journey, and a trend-driven lookbook featuring leading interior designers and design professionals.