Content Development

Developed messaging that resonated with the target audience for athleisure, ensuring brand consistency across all platforms.

Yitty by Lizzo Messaging

Wrote engaging messaging for Yitty by Lizzo, focusing on empowerment and body positivity, while appealing to a diverse customer base.

Print and Digital Advertising

Created print and digital ads that effectively showcased product features and drove brand awareness.

Email Campaigns

Designed strategically-targeted email campaigns featuring persuasive copy to enhance customer engagement and boost conversions.

Social Media Captions

Authored creative social media captions that align with brand voice, fostering community interaction and brand loyalty among followers.

App Push Notifications

Developed concise and impactful app push notifications to encourage customer retention and drive traffic to the app.

Website Hero Banner and Landing Page

Produced visually engaging banners and landing pages for .com that effectively highlighted promotions and new arrivals.

Launch eBlasts

Composed launch eBlasts to inform subscribers about new collections and exclusive offerings, driving immediate engagement and sales.

Retail Store Assets

Created display and takeaway materials for retail stores, enhancing the customer experience and reinforcing brand messaging.

Catalog Spread

Developed a visually appealing catalog spread that showcased product lines in an organized manner, attracting customer interest.

Product Descriptions

Wrote clear product descriptions that highlighted key benefits and features, aiding customers in the decision-making process.