Fabletics
Athleisure Brand Campaigns

For Fabletics, I wrote brand and campaign copy across ecommerce, email, paid media, social, app push, retail, print, and product marketing, including work for Yitty by Lizzo. I developed launch messaging, homepage and landing page copy, product descriptions, promotional emails, social content, retail assets, catalog copy, and customer communications—adapting the voice to each channel while keeping product benefits, promotions, and new collections clear and unmistakably on-brand.