INFINITI
Luxury Automotive Owner Experience

For INFINITI, I developed omnichannel owner experience copy for the QX80 and QX60, supporting the MyINFINITI Expert program across email, SMS, landing pages, onboarding, and follow-up communications. I translated complex vehicle technology into clear, benefit-led messaging that guided owners from delivery through feature discovery and setup, while driving expert session bookings and maintaining INFINITI’s refined luxury voice. The work earned strong stakeholder approval with minimal revisions, reflecting close alignment between strategy, brand, and execution.

Selected work coming soon