Brand Guide

Created a brand guide detailing tone of voice, brand pillars, and key messaging. Ensured consistency to enhance brand recognition.

Holiday Gift Guide

Developed messaging for a holiday gift guide featuring curated products for different lifestyles. Included articles with product descriptions highlighting features and benefits, supported by engaging visuals for an enhanced user experience.

Web Copy

Wrote on-brand copy for landing and product pages. Emphasized clear calls to action and highlighted distinct product benefits.

Multi-Channel Campaigns

Collaborated on campaigns promoting the brand across social media platforms, email, and paid ads. Tailored messaging for each channel while maintaining brand voice.

Naming Copy

Created naming copy that reflected brand values and appealed to multiple target audiences.

SEO and AI

Implemented SEO best practices into all content for better search visibility. Utilized AI tools for content optimization, keyword research, and audience analysis as well as creating on-brand prompts to ensure successful messaging.