O’NEILL
Surfwear Ecommerce & Campaigns

For O’Neill, I write ecommerce, CRM, and performance marketing copy across thousands of product descriptions, email, SMS, push notifications, paid social, Google Search and Performance Max, affiliate campaigns, and editorial content. My work spans seasonal campaigns, promotions, and product launches across men’s and women’s collections, translating product features, brand stories, and offers into compelling, conversion-focused messaging rooted in O’Neill’s surf heritage. I also incorporate SEO, GEO, and AI-assisted workflows to streamline research, optimization, and high-volume content production while maintaining brand consistency and editorial quality.

Selected work coming soon